Facebook & Instagram

Give the agent a task — it launches and runs your Meta ads.

AI agent for Meta Ads (Facebook/Instagram). One chat for creatives, campaign launches, metrics and budget control.

Popular tasks for the AI media buyer

Product tour

The whole ad account, in one window

Agent, campaigns, analytics, autopilot and creatives: the real app, shown with example data.

Agent From a request in your own words to a campaign plan.
Campaigns Switch a campaign on, preview its ad, edit budgets inline.
Analytics Findings in plain words, handed to the agent in one click.
Autopilot Auto mode checks every 30 minutes and gives each decision a reason.
Creatives New creatives fill the library while they generate.

  • Agent

    From a request in your own words to a campaign plan.

  • Campaigns

    Switch a campaign on, preview its ad, edit budgets inline.

  • Analytics

    Findings in plain words, handed to the agent in one click.

  • Autopilot

    Auto mode checks every 30 minutes and gives each decision a reason.

  • Creatives

    New creatives fill the library while they generate.

AdWitch AI

How it works

01Task

Describe the task in your own words

The agent picks out the products, audience and budget from your text — and checks them against your Meta ad account, catalog and website.

The task as sent in the chat

Launch a conversion campaign for my Shopify store on Facebook and Instagram: pull products from the catalog, target US women 25–45 interested in home décor, $50/day, and show me the plan before publishing.

Activity step: Meta ad account checked
Activity step: product catalog read
Activity step: store website scanned
The AdWitch chat composer
48 products
The store's website: a living room with oak furnitureoaklinhome.com

02Creatives

Creatives and a ready draft

Images and videos for Feed and Stories, ad sets and budgets — in one draft. Change any line in plain words.

The task as sent in the chat

Launch a conversion campaign for my Shopify store on Facebook and Instagram: pull products from the catalog, target US women 25–45 interested in home décor, $50/day, and show me the plan before publishing.

The three checks, folded into one line
The agent's plan: products from the Oaklin Home catalog, US women 25–45 interested in home décor, $50 a day, Facebook and Instagram
Four generated variations of the ad image

03Launch

Launch only after your “yes”

Once you confirm, the campaign goes to Meta. From then on, the autopilot checks it every 30 minutes by default.

The agent's plan: products from the Oaklin Home catalog, US women 25–45 interested in home décor, $50 a day, Facebook and Instagram
The question before publishing: publish the campaign to Meta?
Activity step: publishing to Meta
The campaign row with Active status
The autopilot card: next run in 30 minutes

Creatives

Creatives for every placement on Facebook and Instagram

Feed posts, Stories, Reels and carousels generated for example businesses.

  • Stride Theory
    Pace One runners$129Shop now
    Stride Theory · Feed · 1:1
  • Maison Rubis
    Silk for summer eveningsShop now
    Maison Rubis · Reels
  • Moss & Ember
    Vetiver eau de parfum$96Shop now
    Moss & Ember · Feed · 4:5
  • Tortoise sunglasses$110Shop now
    Crystal frames$95Shop now
    Glint Optics
    Glint Optics · Carousel
  • Echoform
    Pulse wireless headphones$249Shop now
    Echoform · Feed · 1:1
  • Dusk Roastery
    Fresh roast, delivered weeklyOrder now
    Dusk Roastery · Stories
  • Dew Theory
    Hydrating gel serum$34Shop now
    Dew Theory · Feed · 4:5
  • Oaklin Home
    Sculptural vase$86Shop now
    Oaklin Home · Video · 1:1
  • Bayfront Residences
    Ocean-view homes in MiamiLearn more
    Bayfront Residences · Stories
  • Summit Lofts
    Penthouses above the cityLearn more
    Summit Lofts · Feed · 1:1
  • Villa with a pool$1,250,000Learn more
    Living room open to the poolLearn more
    Hillcrest Estates
    Hillcrest Estates · Carousel
  • Cedar Row Homes
    3-bedroom timber townhouse$640,000Book now
    Cedar Row Homes · Feed · 4:5
  • Flowdesk
    Every project on one boardSign up
    Flowdesk · Feed · 1:1
  • Ledgerly
    Send an invoice in a minuteLearn more
    Ledgerly · Feed · 4:5
  • Penny Pilot
    Save on autopilotInstall now
    Penny Pilot · Stories
  • Stillwater
    Ten calm minutes a dayInstall now
    Stillwater · Feed · 1:1
  • Mia Rivers
    Honey lip oil$18Shop now
    Mia Rivers · Feed · 1:1
  • Coach Dani
    30-day home workout planSign up
    Coach Dani · Reels
  • Noa Wander
    Moody travel presets$29Shop now
    Noa Wander · Feed · 4:5
  • Juniper Clay
    Pottery course online$79Learn more
    Juniper Clay · Feed · 4:5
  • Salmon set$24Order now
    Dragon roll$14Order now
    Nori Nori
    Nori Nori · Carousel
  • Brightside Dental
    Teeth whitening$149Book now
    Brightside Dental · Feed · 1:1
  • Northbound Trips
    Aurora nights in LaplandBook now
    Northbound Trips · Stories
  • Studio Mirra
    Cut & gloss$85Book now
    Studio Mirra · Feed · 1:1
Autopilot & control

You decide how much freedom the autopilot gets.

From recommendations to actions — choose a mode and set the limits. Every change stays in the log.

  1. Manual

    Full control

    Autopilot is off. The agent acts only on your requests in chat and always shows changes before publishing.

  2. Monitor

    Watches and suggests

    Checks metrics on a schedule, spots drops, creative fatigue and delivery issues — sends recommendations, changes nothing by itself.

  3. Auto

    Acts within your limits

    Pauses what loses, scales what wins, rebalances budget — within the per-step and per-day limits you set.

The night shift

Checks every 30 minutes by default — while you sleep, the autopilot watches your campaigns within your limits.

  2. All within your limits — nothing to change

  4. Creative fatigue — a new creative requested

  6. No purchases for seven days — ad set paused

  9. Every change is waiting in the decisions feed

The autopilot page in the demo account: Auto mode with the next check in 30 minutes.
The autopilot page in the demo account: Auto mode with the next check in 30 minutes.

True in every mode

  • You set the check interval — every 30 minutes by default.
  • No access to money: ads are paid by your Meta account directly; the platform only manages campaigns.
  • Access tokens are stored encrypted; disconnecting an account takes one click.
  • Every change is logged and reported: what changed, when and why.
Pricing

Choose the right plan for your team

Core for regular work, Pro for higher volume, and Enterprise with custom terms.

Popular

Core

$25 in included credits every month.

$25/ month
$25 included credits per month
20 images + 2 videos included every month
Ad-management fee: 6% of spend
  • Members: 5
  • Meta ad accounts: 5
  • Modes: Manual / Monitor / Auto
  • Concurrent chats: 2
  • Video generation
  • Standard support
Get started

Pro

From $100 in credits per month — pick the package below.

$100/ month
$100 included credits per month
From 60 images + 6 videos included every month
Ad-management fee: 5% of spend
  • Members: 15
  • Meta ad accounts: Unlimited
  • Modes: Manual / Monitor / Auto
  • Concurrent chats: 10
  • Video generation
  • Priority support
Get started

Enterprise

Custom limits, credits, and support.

Custom
Included generations: Custom
Ad-management fee: custom
  • Members: Unlimited
  • Meta ad accounts: Unlimited
  • Modes: Manual / Monitor / Auto
  • Concurrent chats: Unlimited
  • Video generation
  • Priority support
Contact us
FAQ

Questions & Answers

The short version on connecting, the autopilot, money and data. Answers for popular tasks follow below.

Didn't find an answer?

Write to us — real people from the team reply.

support@adwitch.aiDocumentation

Ask the docs

AI answers from the AdWitch documentation

Docs assistant:

Hi! I answer questions about AdWitch using its documentation. What would you like to know?

Answers come from the documentation. For anything about your own account, write to support@adwitch.ai.

What is AdWitch?
AdWitch is a workspace for managing ads on Meta (Facebook/Instagram). The platform keeps briefs, creatives, and metrics together, providing AI tools to automate routine tasks.
How does pricing work? How much does it cost?
There are three paid plans: Core at $25/month, Pro with a credit package from $100/month, and custom Enterprise. Included credits pay for AI operations; you can top up with a credit pack (larger packs include bonus credits) or choose a custom amount from $10 to $5,000 with no bonus.
What are included generations?
Every plan includes a number of AI image and video generations each month — for example, Core includes 20 images and 2 videos. They fully cover standard images and short videos; bigger runs use credits for the difference. Included generations reset every month and don't roll over.
What exactly gets charged?
The balance covers real AI operations: creative generation, agent chat, and AI comment moderation. For plans with a fee above 0%, autopilot decision cycles are included in the ad-management fee.
What is the ad-management fee based on?
It is the percentage shown on your plan card, applied to the full ad spend of every connected Meta ad account, including imported campaigns. It starts on the first full day after connection; the ad budget itself is still billed directly by Meta.
When is the fee charged, and what does it include?
The fee is charged daily from the team balance. Autopilot cycles are included in it; creative and video generation use included generations and credits.
What happens if the fee is not paid?
A grace period applies first. If the fee debt becomes overdue, the account’s campaigns are paused in Meta. Once the balance is topped up, the debt is reconciled and campaigns resume.
What autopilot modes are available?
Three modes are available: manual (full control), Monitor (AI only notifies about metric changes), and Auto (AI can make changes within your limits). The platform does not guarantee specific performance outcomes (e.g., ROAS).
All questions
Which ad platforms are supported?
Currently, only Meta (Facebook, Instagram) is supported via the official Facebook Marketing API.
Is it safe to connect ad accounts?
Connection is done via official OAuth. Your access tokens are encrypted in the database and used only to manage your campaigns. Ad spend is billed directly by Meta.

Popular tasks for the AI media buyer

How do I run Facebook ads for my Shopify store with AdWitch?
Connect your Meta ad account and ask the agent to launch a Shopify campaign. It asks for missing facts, including your total daily budget, then shows a sales plan with targeting and possible catalog ads. Your yes builds the drafts; publishing needs separate approval.
Can AdWitch generate real estate leads on Facebook and Instagram?
Yes. Ask for a lead-form campaign. The agent asks for missing facts and shows a plan with the leads objective, local targeting and a qualifying form. Your yes builds drafts; creatives and publishing need separate approval.
How do local businesses like clinics or salons advertise on Meta with AdWitch?
Describe the service, city and offer. The agent asks for missing facts, then shows a radius-targeted campaign plan using your daily budget. Your yes builds drafts; creatives and publishing need separate approval. After launch it checks the campaign every 30 minutes by default in Monitor or Auto mode.
Can AdWitch run restaurant or delivery ads with generated creatives?
Yes. The agent asks for missing facts and shows a plan with a delivery radius, schedule and ordering page. Your yes builds drafts; creative generation needs priced approval and publishing needs separate approval. Meta bills the ad budget directly.
How do I promote an online course or coaching program with AdWitch?
Ask the agent to launch a campaign for your course or webinar. It asks for missing facts and shows a funnel, audience and budget plan; your yes builds drafts. Publishing needs separate approval. In Monitor mode it reports changes; in Auto mode it can pause weak ad sets within your limits.
Does AdWitch support app install campaigns on Meta?
Yes. With your app registered in Meta, the agent asks for missing facts and shows a plan with the optimization event, audiences and your stated budget. Your yes builds drafts; publishing needs separate approval. Results are visible in chat and the campaign timeline.
Can AdWitch set up retargeting for abandoned carts?
Yes. The agent asks for missing facts and shows a retargeting plan using Meta Pixel events, excluding recent buyers and proposing suitable ads. Your yes builds the drafts; publishing needs separate approval.
Can AdWitch audit my Meta ad account and reallocate budget?
Yes. Ask for an audit and the agent reads your campaigns, ad sets and creatives, flags rising costs, frequency and fatigue, and proposes where to move budget. Nothing changes without you: in Manual mode you apply the recommendations yourself, in Monitor mode you get notified, in Auto mode the agent acts within the limits you set.

Describe the task — the agent handles the rest.

Connecting an account takes a couple of minutes. Your first request goes straight into the chat.

Drag a task into the field — or just click it.

orCreate an account